{"id":3871,"date":"2019-03-22T15:13:53","date_gmt":"2019-03-22T15:13:53","guid":{"rendered":"https:\/\/finearchitecturalillustration.com\/?p=3871"},"modified":"2019-03-22T15:16:55","modified_gmt":"2019-03-22T15:16:55","slug":"three-color-renderings-for-a-conceptual-sacramento-architectural-project","status":"publish","type":"post","link":"https:\/\/finearchitecturalillustration.com\/index.php\/2019\/03\/22\/three-color-renderings-for-a-conceptual-sacramento-architectural-project\/","title":{"rendered":"Three Color Renderings for a Conceptual Sacramento Architectural Project"},"content":{"rendered":"![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
In this article I would like to feature a very conceptual project envisioned for Sacramento, California.\u00a0 I was commissioned by Mogavero Architects of Sacramento to illustrate their vision for the redevelopment of a prime urban block in their city.\u00a0 The architect had some basic massing in mind for the buildings, with the site being adjacent to the midtown freeway crossing known as Business 80, which is elevated and cuts across the city.\u00a0\u00a0I met in person with the architect at their office, and we talked about three perspective views to adequately describe the main points of the design.\u00a0 The uses were mixed–residential, commercial, and institutional.\u00a0 In the first rendering, we wanted to show the commercial element, which would be located on the less busy intersection away from the freeway overpass.\u00a0 A sidewalk cafe with outdoor seating under a large corner canopy at street level.\u00a0 We wanted to keep the canopy light overhead and simple, and we wanted to show a realistic entourage of people walking and enjoying this coffee spot along the way.\u00a0 Trees were shown transparently so we could also indicate the scale and character of the building above.\u00a0 In the second view, we wanted to tell the story of the institutional facet of the project.\u00a0 Since the housing would have a large pool area and recreation room, we focused on that for the second rendering.\u00a0 Taken at twilight, this view would be able to show the pool, common gathering space, and housing units in the multi-story tower above without going into too much detail, since it wasn’t really designed in detail at this early stage.\u00a0 Twilight views are good for this purpose–they give you the general idea of scale and character–without a preponderance of detail.\u00a0 For the third and final rendering, we wanted to show the entire development as it would be seen from the elevated freeway.\u00a0 We chose a night view–again for similar reasons.\u00a0 Much of the detail is obscured–and only the desired features are emphasized by using the lighting judiciously to highlight certain elements, and downplay others.\u00a0 We chose to feature the large metal screens along the front of the block facing the freeway that filtered the windows from the traffic.\u00a0 These architectural screens would be uplit at night, and the light that comes through them would be filtered and a little fuzzy.\u00a0 As an artist, the idea is to show just enough, without getting into details that have not been thought out.\u00a0 If the project becomes more of a reality, there will be plenty of time to make all of those decisions.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
In this article I would like to feature a very conceptual project envisioned for Sacramento, California.\u00a0 I was commissioned by Mogavero Architects of Sacramento to illustrate their vision for the redevelopment of a prime urban block in their city.\u00a0 The architect had some basic massing in mind for the buildings, with the site being adjacent […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[8,9,11,1],"tags":[17,51,80,86,91],"class_list":["post-3871","post","type-post","status-publish","format-standard","hentry","category-architectural-illustration","category-architectural-rendering","category-perspective-drawing","category-uncategorized","tag-architectural","tag-illustration","tag-perspective","tag-rendering","tag-sacramento"],"_links":{"self":[{"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/posts\/3871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/comments?post=3871"}],"version-history":[{"count":0,"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/posts\/3871\/revisions"}],"wp:attachment":[{"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/media?parent=3871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/categories?post=3871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finearchitecturalillustration.com\/index.php\/wp-json\/wp\/v2\/tags?post=3871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/b1204804.smushcdn.com\/1204804\/wp-content\/uploads\/2019\/03\/JMG-Retail-in-Color-72-dpi.jpg?lossy=2&strip=1&webp=1\")
In this article I would like to feature a very conceptual project envisioned for Sacramento, California.\u00a0 I was commissioned by Mogavero Architects of Sacramento to illustrate their vision for the redevelopment of a prime urban block in their city.\u00a0 The architect had some basic massing in mind for the buildings, with the site being adjacent to the midtown freeway crossing known as Business 80, which is elevated and cuts across the city.\u00a0\u00a0I met in person with the architect at their office, and we talked about three perspective views to adequately describe the main points of the design.\u00a0 The uses were mixed–residential, commercial, and institutional.\u00a0 In the first rendering, we wanted to show the commercial element, which would be located on the less busy intersection away from the freeway overpass.\u00a0 A sidewalk cafe with outdoor seating under a large corner canopy at street level.\u00a0 We wanted to keep the canopy light overhead and simple, and we wanted to show a realistic entourage of people walking and enjoying this coffee spot along the way.\u00a0 Trees were shown transparently so we could also indicate the scale and character of the building above.\u00a0 ![\"\"](\"https:\/\/b1204804.smushcdn.com\/1204804\/wp-content\/uploads\/2019\/03\/JMG-Pool-in-Color-72-dpi.jpg?lossy=2&strip=1&webp=1\")
In the second view, we wanted to tell the story of the institutional facet of the project.\u00a0 Since the housing would have a large pool area and recreation room, we focused on that for the second rendering.\u00a0 Taken at twilight, this view would be able to show the pool, common gathering space, and housing units in the multi-story tower above without going into too much detail, since it wasn’t really designed in detail at this early stage.\u00a0 Twilight views are good for this purpose–they give you the general idea of scale and character–without a preponderance of detail.\u00a0 For the third and final rendering, we wanted to show the entire development as it would be seen from the elevated freeway.\u00a0 We chose a night view–again for similar reasons.\u00a0 Much of the detail is obscured–and only the desired features are emphasized by using the lighting judiciously to highlight certain elements, and downplay others.\u00a0 We chose to feature the large metal screens along the front of the block facing the freeway that filtered the windows from the traffic.\u00a0 These architectural screens would be uplit at night, and the light that comes through them would be filtered and a little fuzzy.\u00a0 As an artist, the idea is to show just enough, without getting into details that have not been thought out.\u00a0 If the project becomes more of a reality, there will be plenty of time to make all of those decisions.\u00a0\u00a0![\"\"](\"https:\/\/b1204804.smushcdn.com\/1204804\/wp-content\/uploads\/2019\/03\/JMG-Freeway-in-Color-72-dpi.jpg?lossy=2&strip=1&webp=1\")
<\/p>\n","protected":false},"excerpt":{"rendered":"